In this review Jeremy Porter looks at the Online Newsrooms for some of the world's largest IT companies. If anybody was to get it right, surely it'd be the likes of Apple, Microsoft, Google and Facebook and thankfully they don't disappoint.
There is a lot to like with the examples provided and organisations thinking about how best to approach their own Online Newsroom will benefit from this overview.
Part II of this article, Journalistics looks at addresses the question of "How can I compete with that with my budget?".
Common advantages include access to multimedia, ability to search, sharing with social media and easily accessible contact information.
Once the fundamentals of the platform have been created, the underlying theme across all of the examples provided in both articles is "Content is King"; adequately maintaining the Online Newsroom with new and interesting content is what will draw the media in time after time.
For Part I see http://ping.fm/3kraR
For Part II see http://ping.fm/0vsDa
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