A rather illustrious list of corporate, government and sporting personalities have fought it out during 2010 for the honour of being Australia's biggest PR disaster and the good folks of prdisaster.com have compiled this list in conjunction with social media monitoring agency Cyber Chatter.
In order of biggest blunder:
1. Qantas – A380 fleet consecutive engine issues and passenger delays
2. Commonwealth Bank - premium interest rate hikes
3. Labor Party - corporate backlash against the proposed ’super tax’
4. Melbourne Storm - salary cap scandal
5. Stephanie Rice - homophobic comments posted via Twitter
6. Canberra Raiders - Joel Monaghan ‘dog sex’ photo
7. Virgin Blue – reservations and check-in system crash
8. Matthew Newton - after alleged assault of then partner Rachel Taylor in Italy
9. David Jones – CEO sexual assault scandal
10. Lara Bingle - media relations following split with Michael Clark
Wednesday, December 22, 2010
Monday, December 20, 2010
If You're Suffering Information Overload from Twitter, Try Publishing Your Own Newspaper
Here's a handy tool for Facebook and Twitter users, particularly those that like to follow links to more detailed articles - http://paper.li.
Paper.li organizes links shared on Twitter and Facebook into an easy to read newspaper-style format. It provides a headline and a blockline from the related link, allowing you to get the general gist of a story before following the link to read it in full.
Creating your own Daily is a simple process of giving paper.li access to your Twitter and/or Facebook accounts. Once you've set up the account, it publishes daily and saves an enormous amount of time.
The downside is it doesn't capture every Tweet over the 24 hour period. If you're hung up on wanting to see everything you feeds provide, this may not be the solution for you.
The layout is ideally suited to media hacks who have spent their career trawling through newspapers and who are now coming to grips with new technology.
And in case you're interested, our daily news can be found at http://paper/li/wieckau
Paper.li organizes links shared on Twitter and Facebook into an easy to read newspaper-style format. It provides a headline and a blockline from the related link, allowing you to get the general gist of a story before following the link to read it in full.
Creating your own Daily is a simple process of giving paper.li access to your Twitter and/or Facebook accounts. Once you've set up the account, it publishes daily and saves an enormous amount of time.
The downside is it doesn't capture every Tweet over the 24 hour period. If you're hung up on wanting to see everything you feeds provide, this may not be the solution for you.
The layout is ideally suited to media hacks who have spent their career trawling through newspapers and who are now coming to grips with new technology.
And in case you're interested, our daily news can be found at http://paper/li/wieckau
Thursday, December 16, 2010
Is Social Media more important than Traditional Media in Public Relations Campaigns?
Amid all of the hype about social media and public relations comes an interesting survey that appears to pour a little cold water on some of the claims.
Conducted in the US, this analysis by eMarketer found the average adult still spends far more time watching television than on the Internet - almost twice as much in fact.
The study also found that consumers spend more time on mobile devices than reading newspapers and magazines combined.
While there is no doubt of the importance of incorporating social media and other online tools to enhance your media messages, it's worth noting that according to eMarketer's results, the amount of time adults spend getting information from traditional media (TV, radio, newspapers and magazines) still far outweighs the amount of time they spend using the Internet or mobile devices- 392 min/day to 205 min/day.
Proponents of a public relations campaign that relies heavily on social media should also heed results from the Pew Research Center. This survey suggests that only 8% of American adults that use the Internet use Twitter. Of those that do use Twitter, only 2% do so on a typical day.
This survey also showed that 74% of American adults are internet users, meaning that the Twitter cohort amounts to 6% of the entire adult population.
It seems sometimes the statistical evidence doesn't support the hype.
For full eMarketer results see: http://www.emarketer.com/blog/index.php/time-spent-watching-tv-tops-internet/
For full Pew Reseach Center results see: http://pewinternet.org/Reports/2010/Twitter-Update-2010/Findings.aspx
Conducted in the US, this analysis by eMarketer found the average adult still spends far more time watching television than on the Internet - almost twice as much in fact.
The study also found that consumers spend more time on mobile devices than reading newspapers and magazines combined.
While there is no doubt of the importance of incorporating social media and other online tools to enhance your media messages, it's worth noting that according to eMarketer's results, the amount of time adults spend getting information from traditional media (TV, radio, newspapers and magazines) still far outweighs the amount of time they spend using the Internet or mobile devices- 392 min/day to 205 min/day.
Proponents of a public relations campaign that relies heavily on social media should also heed results from the Pew Research Center. This survey suggests that only 8% of American adults that use the Internet use Twitter. Of those that do use Twitter, only 2% do so on a typical day.
This survey also showed that 74% of American adults are internet users, meaning that the Twitter cohort amounts to 6% of the entire adult population.
It seems sometimes the statistical evidence doesn't support the hype.
For full eMarketer results see: http://www.emarketer.com/blog/index.php/time-spent-watching-tv-tops-internet/
For full Pew Reseach Center results see: http://pewinternet.org/Reports/2010/Twitter-Update-2010/Findings.aspx
Tuesday, December 7, 2010
My Tweets Don't Get the Attention They Deserve!
Occasionally some people get a little carried away with their sense of self-importance. You know the type, before the emergence of social media they used to be contained to Friday night drinks at the pub or at a friend's dinner party. Their story is always a little bit better, their experience more scary/funny/exciting/interesting.
Social media has given people a global platform with which to espouse their views on the world. A few years ago, blogs gave rise to the phenomenon of "Citizen Journalism" where the opinions of those who had something to say could be viewed (potentially) by millions. More recently, corporate writers have muscled into the realm of blogging and hobbists have moved towards Twitter to declare pronouncements of what they are doing, what others are doing and how it should be done better.
Thankfully, http://tweetingtoohard.com/ is giving the self-important the recognition they deserve!
Check it out and hope you don't make the list.
Social media has given people a global platform with which to espouse their views on the world. A few years ago, blogs gave rise to the phenomenon of "Citizen Journalism" where the opinions of those who had something to say could be viewed (potentially) by millions. More recently, corporate writers have muscled into the realm of blogging and hobbists have moved towards Twitter to declare pronouncements of what they are doing, what others are doing and how it should be done better.
Thankfully, http://tweetingtoohard.com/ is giving the self-important the recognition they deserve!
Check it out and hope you don't make the list.
Monday, December 6, 2010
It's Good PR to Support 'Freedom of Information' and 'Open Government' policy - but not terrorists like WikiLeaks
Amid the hysteria surrounding WikiLeaks it's worth taking a step back and thinking about what this means for all of the proponents of Open Government.
Over and over again we hear the need for governments to be more transparent, about the need for information to be shared so governments can be more accountable to the people they represent. The US in particular has been strident in its assertions about the benefit of community engagement.
On 21 January, secretary of state Hillary Clinton made a landmark speech about internet freedom, in Washington DC, which many people welcomed and most interpreted as a rebuke to China for its alleged cyberattack on Google. "Information has never been so free," declared Clinton. "Even in authoritarian countries, information networks are helping people discover new facts and making governments more accountable."
So given all of this encouragement towards Open Government, why the backlash against WikiLeaks?
John Naughton of The Guardian examines the current furore and asks the question, is this the first real test in the battle between the established order and the culture of the Internet?
Definitely worth reading - http://www.guardian.co.uk/commentisfree/cifamerica/2010/dec/06/western-democracies-must-live-with-leaks
In a similar vein, also see ReadWriteWeb's take on it http://www.readwriteweb.com/archives/the_weakest_link_what_wikileaks_has_taught_us_abou.php
Over and over again we hear the need for governments to be more transparent, about the need for information to be shared so governments can be more accountable to the people they represent. The US in particular has been strident in its assertions about the benefit of community engagement.
On 21 January, secretary of state Hillary Clinton made a landmark speech about internet freedom, in Washington DC, which many people welcomed and most interpreted as a rebuke to China for its alleged cyberattack on Google. "Information has never been so free," declared Clinton. "Even in authoritarian countries, information networks are helping people discover new facts and making governments more accountable."
So given all of this encouragement towards Open Government, why the backlash against WikiLeaks?
John Naughton of The Guardian examines the current furore and asks the question, is this the first real test in the battle between the established order and the culture of the Internet?
Definitely worth reading - http://www.guardian.co.uk/commentisfree/cifamerica/2010/dec/06/western-democracies-must-live-with-leaks
In a similar vein, also see ReadWriteWeb's take on it http://www.readwriteweb.com/archives/the_weakest_link_what_wikileaks_has_taught_us_abou.php
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