Nothing takes the wind out your press release's sails like a quote that sounds like hot air. Thankfully, The Buzz Bin offers some handy hints on how to get your executive quotes noticed.
Suggestions include; make sure you actually say something, sound like a real person, avoid buzzwords or jargon and keep it short and sweet. In a broader sense, keep it interesting.
The full article is worth reading, especially when you find yourself quoting senior executives in your press releases - http://ping.fm/iqnqG
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