Cision Europe’s Social Journalism study conducted among journalists from UK, France and Germany, underscores that Social Media have become standard tools for journalists supporting their daily workflow.
The key finding was that 80% of respondents claimed to use social media as a key working tool, using it to source and promote their stories; and work alongside the more traditional working tools.
Interestingly, 70% of the journalists asked said that they still use traditional tools such as press releases, PRs and corporate websites as often today as they did three years ago.
The three social media trends named as important are Twitter, Facebook and LinkedIn.
The full report can be found at http://tiny.cc/u2ylc
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