Or should I be more specific and say "the danger of spamming a journalist that loves Twitter"?
The following link demonstrates how delicate the balance is for a PR between engaging with the media and going too far. It's a spat between journalist Renai LeMay and PR firm Edelman.
It's quite amusing but with an edge of 'am I guilty of doing this?.
Check it out http://bit.ly/ajaH6M
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