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Monday, November 15, 2010

The Danger of Irrelevant Press Release


Or should I be more specific and say "the danger of spamming a journalist that loves Twitter"?

The following link demonstrates how delicate the balance is for a PR between engaging with the media and going too far. It's a spat between journalist Renai LeMay and PR firm Edelman.

It's quite amusing but with an edge of 'am I guilty of doing this?.

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