Arik Hanson contends that the most successful companies out there today are built on trust and open culture from within. These companies are active on various social media platforms however it's the level of trust and empowerment granted to the employees rather than the social media itself that is the real reason for their success.
Hanson offers 4 key tips for success; Focus on middle management, Open up the lines of communication, Coach your spokespeople–for social media and Build trust (repeat…and repeat again). Of particular interest is the tip about middle management.
Companies tend to spend a lot of time convincing executives of the virtues of any new agenda however tend to ignore middle management. The problem with this approach is that it's the guys in the middle that are often responsible for actually implementing initiatives and processes. If they are engaged and empowered it's destined to fail either though a lack of understanding the requirements or concerns over accountability.
This is especially relevant when considering interaction with social media.
Read the article in full at http://bit.ly/doBowt.
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